Starting a new business can be very pricey. One way to save both time and money is to make your own logo.Choosing the correct Logo Maker Software.The software you buy will depend on your resources. Adobe Illustrator and CorelDraw are the two most common logo software programs used by professionals. Although, these software programs can be high-priced and time consuming to learn.Fortunately there is logo maker software on the market designed for the beginner. These discounted versions of logo maker software have many of the same features.Almost all of them have built-in features like type fonts, colors, and symbols. An import button is standard on virtually all logo software so that you can bring in custom artwork. Functions like layering, stretching, changing opacity and adding gradients are all uncomplicated effects to implement.Designing Your New LogoNow that you have the equipment selected it’s time to plan for your new logo design. Remember this one trick when designing your business logo. Keep it simple.Your new logo will be used on various applications. Different types of media should be considered in the designing process. Your corporate identity will be used on all kinds of media.If you use special effects such as transparencies and filters it could cost more for printing. Try to make your logo design timeless.STYLE: Your logo represents your corporation. Your corporation may be classified by the way your logo looks. Make sure your logo properly represents you. For example if your company deals in finance your logo should be conservative, contemporary, or even high tech. making a whimsical design (although refreshing) could immediately take away credibility. When choosing an image style you should consider your company’s philosophies and your client profile.FORMAT: Make sure you have and use the best format for the purpose. Web and screen applications use .jpg and gifs, while vector is used for printing.ORIGINALITY: Branding your company demands uniqueness.APPEAL: Regard many options before selecting a logo design. It will be with you for as long as your in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. Pick colors that you will love many years from now. Same for fonts. slight changes can be made over time if needed but try to perfect your design from the start.