Uncategorized Archive

How to Design a Professional Logo With Logo Maker Software

Starting a new business can be very pricey. One way to save both time and money is to make your own logo.Choosing the correct Logo Maker Software.The software you buy will depend on your resources. Adobe Illustrator and CorelDraw are the two most common logo software programs used by professionals. Although, these software programs can be high-priced and time consuming to learn.Fortunately there is logo maker software on the market designed for the beginner. These discounted versions of logo maker software have many of the same features.Almost all of them have built-in features like type fonts, colors, and symbols. An import button is standard on virtually all logo software so that you can bring in custom artwork. Functions like layering, stretching, changing opacity and adding gradients are all uncomplicated effects to implement.Designing Your New LogoNow that you have the equipment selected it’s time to plan for your new logo design. Remember this one trick when designing your business logo. Keep it simple.Your new logo will be used on various applications. Different types of media should be considered in the designing process. Your corporate identity will be used on all kinds of media.If you use special effects such as transparencies and filters it could cost more for printing. Try to make your logo design timeless.STYLE: Your logo represents your corporation. Your corporation may be classified by the way your logo looks. Make sure your logo properly represents you. For example if your company deals in finance your logo should be conservative, contemporary, or even high tech. making a whimsical design (although refreshing) could immediately take away credibility. When choosing an image style you should consider your company’s philosophies and your client profile.FORMAT: Make sure you have and use the best format for the purpose. Web and screen applications use .jpg and gifs, while vector is used for printing.ORIGINALITY: Branding your company demands uniqueness.APPEAL: Regard many options before selecting a logo design. It will be with you for as long as your in business. As years go by you may opt to update your logo but it should always have the same basic feel to it. Pick colors that you will love many years from now. Same for fonts. slight changes can be made over time if needed but try to perfect your design from the start.

Pharmacy Technician Degrees And Certification For Better Career Prospect With Lucrative Salary

You may be planning to make your career in Pharmacy field by becoming a Pharmacy Technician. But, are you aware of the various Degrees and Certification that can be availed by completing different types of training programs. But, before we continue with the technician degree and certification, let us find out, who pharmacy working personnel are and, how degrees are helpful in their pharmacy career perusal.Pharmacy TechniciansPharmacy professionals are these working individuals, who aid a licensed pharmacist in running his medication store, by helping him in prescription preparation, offer safe and quality customer care and services, provide medications to patients, perform administrative duties, inform them about various effects of the drugs, look after cash counter, bottle labeling, arrange and pack drugs, and perform multiple common pharmacy works.A technician works in different types of pharmacy settings, such as drug store, retail pharmacies, chain pharmacies, hospital pharmacies, super market medication store and so on. He/she is also well versed with state and federal pharmacy law, rules and regulations, which are essential for safe and effective customer and patient services.DegreesThough, it is not necessary to pursue any formal academic course for working in a Pharmacy but, availing the proper education, training and certification highly brighten their job prospects and provide them opportunities to earn higher salary. The advancement in medical science and technology, and discovery of numerous new life saving drugs have also prompted Pharmacy owners to employ professionalized, knowledgeable and skillful technicians.There are many community colleges, schools, trade schools and online training programs, which offers various degrees to a Pharmacy Technician.Different types of Pharmacy Degrees can be summed up as follows:Certificates
These certificates offer training programs, which train an individual for a retail or clinical environment, by providing basic and fundamental skills necessary to perform the job functions in these settings. These Certificate programs can be completed in less than a year. Only, high school diploma is pre-requisite for entering this program.Diplomas
These diploma programs are prepared to supplement the prior accrued knowledge, with skill based education. Many students holding associate degrees in medical assisting or similar degrees and planning to enter pharmacy field, opt for this program. The duration of the course is around one year and this course also prepares a student for his/her Certification program.Associate’s degrees
This program provides more detailed knowledge and skills as compared to certificate and diploma course. Associate degree program offers broad training on medical field, together with focused training in pharmacy practice. The student is also offered outside externship for practical hand-on job experience, which makes a student familiar with exact pharmacy working conditions and makes him ready, when he/she join any pharmacy for working.By availing these degrees, a Technician can highly brightens his job prospects with better salaries and can also avail Pharmacy Technician Certification by passing PTCB test.

The Best Way to Publish Your First Book

People ask me all the time, “Is it better to try to find a traditional publisher or to self-publish?”My answer is always, “It depends.” It depends on your goals, your resources, your book idea, the marketplace. There are many factors to consider.Nevertheless, there are several good reasons to consider self-publishing first.1. It’s very, very difficult for a first-time author to get published these days by a legacy, or traditional, publisher. Ironically, part of the reason for this is precisely because the current technology makes it so easy to publish! There are so many books out there, the bookstore shelves are overcrowded (and that distribution mode is so flawed-but don’t get me started on that!). Publishers are more and more wary of publishing unproven authors.I don’t blame them. I’ve been on the “inside” of publishing enough to sympathize with their side of it. It’s very expensive to produce, publicize, and distribute a book-especially given the very flawed bookstore distribution model. (Oops! I couldn’t help that one.) Profit margins are often razor thin. Publishers put out maybe $10-30,000 to produce a book, and they never know which books will make that back.In fact, 85 percent of all books published don’t even “sell through” enough to pay back their advances! I’m often amazed that publishing remains an industry (especially given the very flawed business model from which they operate-uh-oh, here I go again).2. You may make more money-at least per book. When your book is published by a traditional publisher, you may get an advance against royalties. It’s increasingly true, however, that advances for first-time authors are pretty paltry-not much more than $5000. In fact, advances are shrinking. I just heard one publishing professional report that the most common advance these days is $0! Nothing.Even if you do get an advance, remember that most books don’t even earn out their advance, and that it’s an advance against (future) royalties. Typical royalty: 7-10 percent of net, which means after the bookstores or other distributors get their discount (typically 45 percent). Let’s do the math. A book that sells for $19.95 has a (discounted) base price of $12.97 (45% discount means you net 65 percent of list price). Of that, you get your 7.5 percent royalty (typical paperback royalty-hard cover is almost unheard-of for a new author). Now you’re down to 97 cents per book sold. Out of that comes, off the top, 15 percent to the agent (if you had one). So your net royalty per book is a whopping 82.7 cents per book.Now, if you can produce the book for $10, and it’s something you can actually sell for $19.95, you will net $9.95 per book if you self-publish and sell it yourself. The tricky thing, of course, is to make sure your production costs will not exceed the price you can actually sell the book for. The trouble with a lot of “publishers” such as lulu.com is that you can easily price yourself out of the market. You have to be very careful and very realistic about what the market is used to paying for your kind of book.The other trick is to make sure you have an audience, or can build an audience, for your self-published book. If you can speak and sell it from the back of the room, this can be very effective. If you already have some kind of platform, some kind of audience, you can learn Internet marketing strategies and sell it online. The Web is becoming increasingly effective for promoting and selling books, which is why I’m so encouraged about publishing these days.3. You get published quicker. A legacy publisher may take 9-18 months to produce your book, once they get your manuscript. It might only take you half that time to do it yourself. You reap the rewards quicker if you self-publish.What are those rewards? Publishing a book positions you as an expert, like almost nothing else. According to Kevin Hogan, author of The Science of Influence, nothing boosts your credibility and expertise in the mind of the public like your own printed book. An advanced degree is actually second to having published a book. You can build on your expertise before, during, and after you write the book, and reap the rewards of being a published author quicker.Once your book is published, and you begin to promote it, you will make connections you can’t imagine now. Doors will open to you. When you’re perceived as an expert, people approach you; you don’t have to work as hard to go out to find them. You can charge higher fees for your services, products, speaking-whatever it is your book supports.Then there’s the incomparable satisfaction of hearing someone say, “Your book changed my life….”You might as well begin to reap these rewards sooner than later!4. As you learn the ropes of promotion, you can attract a legacy publisher. One who will then be willing to pay you a larger advance than they would earlier. You will have to learn how to promote your own books anyway, no matter how you publish initially. If you successfully promote your self-published book, and build a big audience, it’s likely a legacy publisher will approach you.This is another result of the self-publishing phenomenon. Increasingly, publishers are looking for successful self-published books to take on. It’s only good business. You (or perhaps a smaller publisher) has taken the initial risk, and you’ve proven you know how to promote your book. The risk is much less for them.Your advantage to being picked up at that point by a legacy publisher is that they will give you wider distribution (i.e., in bookstores and chains and other retail outlets), and you may well get a decent advance. (At that point, you will be in a position to know whether you want to sacrifice income for the greater distribution and having them pick up the hassles of producing, warehousing, and distributing the books. You may decide you’d rather keep it self-published.)If you are picked up by a traditional publisher, you can still sell your book and build your platform while they are producing your book. You can typically keep selling your book up to 60 or 90 days before your new book is published. Then, of course, the publisher will want to be able to sell the new edition, and you will have to retire your initial edition. (Often, this will include complementary materials-beware! For more on that, see the article, “Know Your Author Rights.”)I predict that more and more legacy publishers will look for successful self-published authors. They’d be foolish not to.5. You’re more likely to work hard to get your return on investment if it comes out of your own pocket. Isn’t this human nature? Don’t you think you’d work harder to recoup $5000 from your book if it’s your own money invested? And this motivation may be just what you need to propel you to success.Ultimately, you are the one who will have to promote and sell your book, no matter how you publish. Always, always remember that. You are your book’s own best advocate. Writing is only a piece of the picture. The real work comes later, in promoting it and making sure your investment of time, energy, and money yields a return.But that’s where the fun begins.